Wise Words Media is preparing to announce a 2025 reboot of it’s dormant niche sports media content vehicle: @thisfootballlife.
Complementing sister content vehicle launched in 2021, ‘this australian open life’ [tennis], the football content is designed for distribution to global audiences via 1.4 billion smart TV’s … plus other devices.
Following the drought breaking 2025 Asian Cup win, content will be solely focused on youth talent:
young Socceroos, A-Leagues, overseas-based players and industry professionals with a sprinkling of content driven by youth-focused signings, NPL and World Cup 2026.
Wise Words Media also looking forward to Australia Sports Innovation Week 2025 at the iconic Melbourne Cricket Ground (MCG) with leading media technology expo: Content Live, October 29 & 30 2025.
Last week, A-Leagues announced Brighton and Hove Albion owner and chairman Tony Bloom acquired a 19.1% stake in Melbourne Victory Football Club – the former home of none other than Tottenham Hotspur Football Club Manager, Ange Postecoglou and Kevin Muscat [1], head coach of Chinese Super League club Shanghai Port.
READ MORE | WATCH MORE
- Media Release | More Sports Media A Good Fit for Wise Words Media & Football Australia’s quest for National Second Tier
- Premier League owner acquires 19.1% stake in Melbourne Victory
- @thisfootballlife
- welcome to this football life
- Content Live, October 29 & 30 2025
[1] Shanghai Port F.C. – recent honours:
* Chinese Super League: 2024
* Chinese FA Cup: 2024
* Chinese Super Cup Runner-up: 2025
ott fastchannels content efl spurs coys epl tennis football
ABOUT | this football life
OTT Content | Production & Distribution
Video content production, distribution, business development strategies, audience – identification, pitch & interaction:
- #this life content series (series Oct 2020) | variety of strategic themes | innovative content series
- #thisfootballlife – launched 2024, key aims:
- contribute to the sustainable growth of football by covering the beautiful game via the newly minted National Second Tier (NST)
- advocating for and supporting coverage of young Australian football talent in the NST
- 8 foundation clubs, inaugural National Second Tier (NST March/April 2025)
Aimed at key target sectors: sports media [football], tourism/destination marketing.
#thislife content series | strategic themes
Created for development and distribution for OTT online content marketplace audiences.
With launch of new, highly innovative digital series ‘this life’, Wise Words Media and Callumny Films are making an impact statement on the undeniable economic importance of Australia’s digital and infrastructure sectors.