#thisaustralianopenlife

under (re)construction | 

welcome to this australian open life

— we tell stories —
– Our Story is Grand Slam Tennis –

#livestream #grandslam #coverage As It Happens | ATP/WTA | radio style, audio only!

RESULTS | MATCH PLAY | SCORES | TEARS, TANTRUMS & INJURY TIME-OUTS!

JOIN THE CONVERSATION! | Radio Style, Audio Only! | ladies & gentlemen quiet please

Join ‘this australian open life’ for a personalised #grandslam | audio | experience Let’s catch up with all the players both ATP/WTA seeking success at SW19!! Commencing First Round…. As It Happens – Day One  All #grandslams #ao2023 #ao2024 #wimbledon #frenchopen #usopen.

#FASTchannels #tvindustry #streaming #ott #ottplatforms #destinationmarketing

VIEWING GUIDE | schedule – summarised playlists (as at SEPT 2023):

  • NEW – #livestream match commentaries #grandslam #finals
  • NEW – full coverage player interviews on-court, press conferences (audio only)
  • NEW – #livestream commentaries all #grandslams #ao2023 #ao2024 #wimbledon #frenchopen #usopen.
  • NewsBites 
  • The Hit-Up (TBA| Podcast – TBApm AEDT)
  • SPOTLIGHT SERIES – Player Watch#WILDCARDS, Ash Barty’s Grand Slam Dream Team
  • SPOTLIGHT SERIES / PLAYER WATCH * SHOTMAKER SHOWCASE / WILDCARDS
  • teaser trailers

immersive sports media video content | presentation formats

  • QUALIFYING – all four days
    • MENS & WOMENS SINGLES
  • TOURNAMENT match play – DAYS 1 & 2
  • ROUND OF 16 – full coverage | #usopen2023
    • Rinky Hijikata (AUS)(110)[WC] V Frances Tiafoe (USA) (10) [10] | ​#atp 4th Round of 16
    • Daniil Medvedev (—) [3] (3) V Alex de Minaur (AUS) (13) [13]
  •  SPOTLIGHT SERIES – Player Watch

Melbourne, Australia – consistently rated worlds most liveable city

#AO2025 COVERAGE

under (re)construction | 

#AO2025 COVERAGE

CURRENT STATS | as at Mar 2022

under (re)construction | 

#AO2023 COVERAGE

CURRENT STATS | as at Mar 2023

content | international student education:

  • Watch time 1100+ hours | Feb 2022-Sept 2023

  • 716k impressions

  • 18 – 24yrs 69.8%, Male 67%

  • 5.7% CTR (click through rate)

  • Ave View Duration 1 min 09 secs

    • 8 seconds = Gen Z content attention span | SOURCE: VisionCritical & EduTech start-up Vudoo.com
    • Gen Z Viewers from around 15 countries aged 15 to 35 for international student education content, especially themed / planned calendar topics

under (re)construction | 

#AO2022 COVERAGE

Australian Open (tennis) | schedule – summarised playlists (as at JAN 2022):

CURRENT STATS | as at Mar 2022

2020 – present Content Producer/Strategist | content series – ‘this life’ (ABN)

Video content production, distribution & business development strategies (sports media, public transport infrastructure, commercial property, tourism, destination marketing).

  • pre-event/post-event: micro-posts, teasers, newsbites and longer form
  • event coverage content: accumulating/generating by attending events/trade shows/conferences/presentations
  • OTT Business Devt Activities & Relationship building: vuulr.com (Singapore), filmwallet.com (Malaysia), Binge TV (USA), ZEE5 (India), Cincopa (Canada), StreamTV (USA), Kaltura (Israel), Video Elephant (Ireland), Asia TV Forums
  • International OTT markets/platforms (VOD, SVOD, AOD, FAST channels



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