We’re only barely thorugh March, but 2024 has been a strange year for Football Australia and it’s A-Leagues competition. Last November, Football Australia seemed to be heading into positively (and positive) unchartered territory for a change: the launch of it’s long-awaited National Second Tier Competition. So why are the wheels falling off?
The Socceroos had a blinder at their recent World Cup. Say no more about the Matilda’s on home soil in 2023 – they had the whole country up on it’s feet cheering.
In early 2024, 50% of the workforce at Football’s Australia’s content team were made redundant. Now suddenly we find out A-Leagues face Easter TV blackout after broadcast partner goes bust!?
What is going on?
‘In January, the APL made nearly half of its staff redundant in a bid to stabilise the body amid financial woes, having spent almost all of a $140 million cash injection provided by private equity firm Silver Lake.’
Vince Rugari and Calum Jaspan | ‘Embarrassing disaster’: A-Leagues narrowly avoid Easter TV blackout | The Age, Melbourne Australia
From our point of view, it’s all about more opportunities – there’s never been a better time for More Sports Media at Wise Words Media. WHY?
Why is More Sports Media and why it’s A Good Fit for Wise Words Media & Football Australia’s quest for National Second Tier?
Read our case study and more about this football life and #livestreaming sports media [football].
Organic growth, reach, discoverability to 1.4 Billion Smart TVs & devices across the globe
Wise Words Media will work closely with your project team to create and deliver video content distribution strategies for your business goals. Integrated to drive and increase marketing ROI, Wise Words Media will develop content strategies that amplify your message and tell your story to your target audiences.
Wise Words Media also welcomes expressions of interest from #fastchannels and #ott partners & collaborators.
CASE STUDY | A-Leagues face Easter TV blackout after broadcast partner goes bust
Sports Media | A-Leagues officials are scrambling to ensure this weekend’s fixtures are broadcast following the collapse of their production partner.
Organisers of the A-Leagues are scrambling to ensure this weekend’s fixtures are broadcast after the company that handles their television production went bust in yet another blow for the body behind Australia’s top football competition.
Global Advance, a start-up launched in 2021 aiming to “break the duopoly” of sporting production in Australia held by NEP and Gravity, has been responsible for bringing the A-Leagues to the screens of Network Ten and Paramount+ for the last two and half seasons.
this football life
#livestreaming sports media [football]
Wise Words Media has mapped out several likely production models – these are availble for presentation, discussion and review.
Wise Words Media will work closely with your project team to create and deliver video content distribution strategies for your business goals. Integrated to drive and increase marketing ROI, Wise Words Media will develop content strategies that amplify your message and tell your story to your target audiences.
Objectives | Broadcasting – production model(s)
- Sports Media [tennis] and Sports Media [football] | Broadcasting – production model(s)
- production model(s) concept(s) vs broadcast rights
- production model(s) concept(s) | further context