Podcasting video content | marketing / advertising for service-based SME’s

For marketers, content producers and advertisers the marketing function has evolved at rapid, almost overwhelming pace.

Any angle / level you care to look at, SME’s – even corporate marketers – are expected to be savvy specialist, generalists on the one hand while deeply industrious and knowledgeable in their skill-set across many different marketing silo’s.

Some welcome industry insights below around production of podcasting video content if this is another area of marketing / advertising your service-based SME is considering.

Podcasts also make great FAST Channels content too

– especially if you’re looking to engage global audiences. Wise Words Media can assist with contacts and distribution strategies.

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Visibility. Authority. Leverage. 🚀

At Assertive Media’s Podcast Studio, we don’t just “record podcasts.”

We run guided authority sessions designed to extract your strongest insights and shape high-impact content that positions you as the expert your market already needs. 🎙️

  • No scripts.
  • No awkward guesswork.
  • No pressure to “be good on camera.”

You walk in with zero preparation — we guide the conversation, craft the angles, and help you communicate with confidence and precision. The result?

✅ Authority-building content
✅ Stronger credibility & trust
✅ Assets you can use across your marketing
✅ A surprisingly enjoyable experience

If you’ve been thinking about podcasting but weren’t sure where to start — this is exactly how it’s meant to feel.

Shad Watson

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