What do Tubi, the Roku Channel and Pluto TV have in common for the second month in a row?
Free, ad-supported, streaming television is continuing to beat out bigger, subscription-based competitors.
For the second month in a row, Tubi, the Roku Channel and Pluto TV collectively accounted for a bigger share of television (4.3%) than the combined total of Max, Paramount+ and Peacock (3.7%), Yahoo! Tech reported.
“Free is a great driver to get people to try something,” John Buffone, vice president and media entertainment industry adviser at market research company Circana, told The Hollywood Reporter. “Free doesn’t keep you there.”
Viewers are responding to the massive libraries services like Tubi offer, as well as the diversity of their content.
“We have hundreds of Korean dramas. We have hundreds of UFO docs. If you want to watch silent films or anime, we have that. And so what we’re finding is these fandoms are really kind of discovering what’s happening at Tubi and that’s driving that viewership,” Tubi CEO Anjali Sud told THR.
With thanks to FAST Channels TV and movieguide.org.
WHY FREE, AD-SUPPORTED STREAMERS ARE BEATING OUT COMPETITORS LIKE NETFLIX | Published: 23 July, 2024
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