Testimonial | Yue (Aria) Zhao – Practera

“A real-world consulting project for Wise Words Media.

In just 2 weeks, we delivered a growth strategy report focused on SME client acquisition and digital ad expansion using platforms like Nine Ad Manager. 

Excited to share that I participated in the SAIEP and worked in an amazing team of 7.  I helped our team build a shared goal and acticely monitored progress by looking at the big picture and refine processes.

Huge thanks to our client Sean McIntyre and to my brilliant teammates, as your collaboration made this experience unforgettable.

Appreciate the opportunity from Study Australia, RMIT, and Practera to grow, lead, and learn.Thank you all my teammates for working together to achieve something I wouldn’t have achieved only by myself. “

Yue (Aria) Zhao | LinkedIn

SAIP 2025 – Practera Project Team

SAIEP IndustryExperienceProgram Practera DigitalStrategy SMEs ConsultingExperience 

Austrade International Education | Australian Trade and Investment Commission
Practera
RMIT University
Wise Words Media
Sean McIntyre
Ayesha “Laura” Luana
Po-Chun(Steven) Su
Chaneliza Eng
…
rmituniversity
SEAIP
IndustryExperienxeProgram
Practera

Growth Strategy Report | Wise Words Media Growth Strategy – Small Business / SME’s

9Now – TV & Streaming Ad Campaigns | Professionally Managed For SMEs

Report prepared by Wise Wave Consultants, as part of the Study Australia Industry Experience Program. It aims to support Wise Words Media in identifying new client segments and strategies to grow its digital advertising services through Nine Ad Manager. The report includes market research, customer insights, platform analysis of Nine Ad Manager, sales & outreach strategies, Wise Words Media website review, and recommendations to help attract service-based SME’s.

Our findings are intended to guide the development of effective business development and client communication strategies.

SUMMARY | standby | entry incomplete – further details pending

  • Commisioned by: Wise Words Media
  • Project Executive & Editor: Sean McIntyre
  • Project Team / Report Authors: Chaneliza Eng – Market Research Analyst, Jinrui Li- Budget Researcher, Yue “Aria” Zhao – Advertising Researcher, Po Chun “Steven” Su – Platform Analyst, Thi Thao Nhu “Grace” Nguyen – Client Persona Analyst, Artem Strusevich – Sales Strategist, Ayesha Luana – Digital UX Reviewer
  • Project partners: Practera, SAIP
  • Project completion: Sun 5 Jul 2025

Commercial Project Brief’s | Commisioned by Wise Words Media

Project topics explored and investigated where conclusive evidence of substantiated commerciality.

Project topics 2023 to 2025 | supporting Project Partners

  • Practera
  • University of Melbourne
  • University of QLD
  • University of NSW
  • Study Australia (2024 Industry Experience Program)
  • Study Australia (2025 Industry Experience Program)

CLIENT: PRACTERA | MENTORING

Wise Words Media again working with Practera – this time with ‘Wise Wave Consultants’, a student-led project team. Look forward to receiving Growth Strategy report next week aimed to deliver Wise Words Media project brief around new proposed service:

Previous projects  | Industry Partners in Research and Development

Excellent intiative allowing business professionals opportunity to mentor university students – especially those from international cohorts – real-world experience while gaining valuable learnings and mentoring in a workplace project environment.

Students participate on volunteer basis outside of their core studies to push outside comfort zone of chosen careers / vocations.

fyi Nafis Syed Sarah Bessemer Harshada Wani

“I finally understood how my skills fit into the real world.”

We hear this often from students who take part in experiential learning. It’s the moment when concepts from class start to click, because they’re being used in real projects, with real outcomes.
 
When students get the chance to work with industry partners, they don’t just gain experience; they gain clarity, confidence, and the skills employers are looking for.

For students, these opportunities exist while you study. Reach out to your university’s career team to explore what’s available.

For educators: let’s have a conversation about bringing this kind of impact to your learners. 

SAIP 2025 – Practera | LinkedIn

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