Testimonial | Po-Chun (Steven) Su – Practera

“An Industry Client. A Driven Team. An Unforgettable Experience.

Just wrapped up the SAIEP industry project with Wise Words Media, and I’m incredibly grateful for this experience.

Our challenge was to explore ways a digital agency could grow its impact among Australian SMEs through modern media solutions. We collaborated closely with our client, Sean McIntyre, whose openness made this experience even more rewarding.

As part of the team, I contributed to shaping the project’s strategic direction and co-led a key section of our proposal. One moment that stood out to me: I introduced a concrete metaphor to explain a complex service concept — and it resonated with Sean. That moment reminded me how much clarity and creativity matter in client communication.

Along the way, I learned to:

  • See beyond deliverables and focus on real client needs
  • Communicate ideas more simply and persuasively
  • Work with humility, trust, and shared ownership in a fast-moving team

A big thank you to Sean McIntyre for the trust and feedback, and to my brilliant teammates — Yue Zhao, Ayesha “Laura” Luana, and everyone in Team 82 — for making this collaboration so memorable.

Also grateful to Practera, Study Australia, and UQ for making this industry engagement possible. If you’re a student looking to build confidence in real-world problem solving — this program is a fantastic way to start.
———
Always keen to connect and chat about SME growth, digital storytelling, or team learning.”

Po-Chun (Steven) Su | LinkedIn

SAIP 2025 – Practera Project Team

UQ SAIEP IndustryExperienceProgram Practera DigitalStrategy SMEs ConsultingExperience

Practera
Austrade International Education | Australian Trade and Investment Commission
The University of Queensland
Wise Words Media
Sean McIntyre
Yue Zhao
Ayesha “Laura” Luana

Growth Strategy Report | Wise Words Media Growth Strategy – Small Business / SME’s

9Now – TV & Streaming Ad Campaigns | Professionally Managed For SMEs

Report prepared by Wise Wave Consultants, as part of the Study Australia Industry Experience Program. It aims to support Wise Words Media in identifying new client segments and strategies to grow its digital advertising services through Nine Ad Manager. The report includes market research, customer insights, platform analysis of Nine Ad Manager, sales & outreach strategies, Wise Words Media website review, and recommendations to help attract service-based SME’s.

Our findings are intended to guide the development of effective business development and client communication strategies.

SUMMARY | standby | entry incomplete – further details pending

  • Commisioned by: Wise Words Media
  • Project Executive & Editor: Sean McIntyre
  • Project Team / Report Authors: Chaneliza Eng – Market Research Analyst, Jinrui Li- Budget Researcher, Yue “Aria” Zhao – Advertising Researcher, Po Chun “Steven” Su – Platform Analyst, Thi Thao Nhu “Grace” Nguyen – Client Persona Analyst, Artem Strusevich – Sales Strategist, Ayesha Luana – Digital UX Reviewer
  • Project partners: Practera, SAIP
  • Project completion: Sun 5 Jul 2025

Commercial Project Brief’s | Commisioned by Wise Words Media

Project topics explored and investigated where conclusive evidence of substantiated commerciality.

Project topics 2023 to 2025 | supporting Project Partners

  • Practera
  • University of Melbourne
  • University of QLD
  • University of NSW
  • Study Australia (2024 Industry Experience Program)
  • Study Australia (2025 Industry Experience Program)

CLIENT: PRACTERA | MENTORING

Wise Words Media again working with Practera – this time with ‘Wise Wave Consultants’, a student-led project team. Look forward to receiving Growth Strategy report next week aimed to deliver Wise Words Media project brief around new proposed service:

Previous projects  | Industry Partners in Research and Development

Excellent intiative allowing business professionals opportunity to mentor university students – especially those from international cohorts – real-world experience while gaining valuable learnings and mentoring in a workplace project environment.

Students participate on volunteer basis outside of their core studies to push outside comfort zone of chosen careers / vocations.

fyi Nafis Syed Sarah Bessemer Harshada Wani

“I finally understood how my skills fit into the real world.”

We hear this often from students who take part in experiential learning. It’s the moment when concepts from class start to click, because they’re being used in real projects, with real outcomes.
 
When students get the chance to work with industry partners, they don’t just gain experience; they gain clarity, confidence, and the skills employers are looking for.

For students, these opportunities exist while you study. Reach out to your university’s career team to explore what’s available.

For educators: let’s have a conversation about bringing this kind of impact to your learners. 

SAIP 2025 – Practera | LinkedIn

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