Research and Development builds upon vital strategic pivot for Wise Words Media’s services.
Wise Words Media is responding and adapting its strategies, industry focus and client services to changes in how businesses and consumers are distributing and consuming video content via the Over-The-Top streaming sector (#OTT).
2024 also marks Wise Words Media‘s 21st year of commercial operations and a significant pivot in its core business model with strategy focused on client services towards the #OTT sector away from its traditional offerings around marketing communications.
What better way to celebrate this achievement than with a slew of findings stemming from Wise Words Media‘s Research and Development Projects with project partners: Practera, Study Australia (2024 Industry Experience Program), University of Melbourne, University of QLD, University of NSW. Topics investigated include:
#ott, #ottplatform‘s, #fastchannels, #videocontent, #digitalcontent, Sports Media [football] #content, #virtualreality content, #streaming,
#internationalstudentrecruitment, #branddevelopment, #growth & #strategy.
Industry partners and prospective clients can expect to see publication of industry updates, whitepaper publications & media releases, as well as webinars throughout 2024 and beyond.
Strategy: Updates, Media Releases, Webinars & Whitepaper Publications
Wise Words Media‘s 2024 could soon see an avalanche of updates, whitepaper publications, webinars & media releases. Topics include:
#ott, #ottplatform‘s, #fastchannels, #videocontent, #digitalcontent, Sports Media [football] #content, #virtualreality content, #streaming,
#internationalstudentrecruitment, #branddevelopment, #growth & #strategy.
Wise Words Media thanks all our clients, stakeholders and industry partners for your support during 2023.
For those paying attention Wise Words Media is full throttle, all guns blazing its way into its 21st year of commercial operations. For now though – Wise Words Media is gonna be more like “on the QT” a la Curtis Hanson’s ‘LA Confidential’.
Strategy: Powerful Research and Development Projects
Project partners: Practera, Study Australia (2024 Industry Experience Program), University of Melbourne, University of QLD, University of NSW
As an appetizer, summaries below of recent powerful R & D work Wise Words Media has been exploring with talented project team members: Nafis Syed, Sarah Bessemer, Harshada Wani, Ahmad Ainun Herlambang, Andre Soetrisno (more to be added soon) in partnership with Practera, Nov 2023 – Feb 2024 — and Wise Words Media ain’t done yet.
Wise Words Media has further planned announcements and services updates for clients & prospective industry partners 1st & 2nd quarter of 2024 (fyi Alex Finessi).
Commercial Project Brief’s | Commisioned by Wise Words Media
Project topics explored and investigated where conclusive evidence of substantiated commerciality.
Project topics | supporting Project Partners
- Practera
- University of Melbourne
- University of QLD
- University of NSW
- Study Australia (2024 Industry Experience Program)
Digital Growth Strategy | #OWeek viz a vis #virtualreality content – #internationalstudents
- #OWeek for #internationalstudents viz a vis #virtualreality content strategy (fyi Will Alderton (IEAA-AF), Priyanka Kaur, Study Melbourne)
- supporting Project Partners: Practera , University of Melbourne
SUMMARY | standby | entry incomplete – further details pending
- Commisioned by: Wise Words Media
- Project Executive & Editor: Sean McIntyre
- Project Team / Report Authors: Yorking Ouyang (team leader), Andre Soetrisno, Ahmad Ainun Herlambang, Shiraz Abbas, Yuhan Li, Gaurav Kumar Pathrana
- Project partners: Practera, University of Melbourne
- Project completion: Fri 9 Feb 2024
- Project presentation: Law Library, 185 Pelham St, Parkville University of Melbourne (Parkville campus), Melbourne Australia
Skills: Project Management · Digital Communication Strategy · Digital Strategy · Over-the-Top Content (OTT) · Brand Development
Digital Growth Strategy (#FASTChannels, sports media [football])
- #FASTCHANNELS (#ott ) viz a vis Sports Media [football] (fyi Russell Foy, Brian Mahony, Annabelle Gonzalez, Tom Smithies)
- re: A-Leagues and National Second Tier launch (NST)
- supporting Project Partners: Practera, Study Australia (2024 Industry Experience Program), University of Melbourne
SUMMARY | standby | entry incomplete – further details pending
- Commisioned by: Wise Words Media
- Project Executive & Editor: Sean McIntyre
- Project Team / Report Authors: Disha Karmakar (team leader), Priscilia Babalola, Qihui Si, Zhi Ying Yong
- Project partners: Practera, Study Australia (2024 Industry Experience Program), University of Melbourne
- Project completed: Sun 4 Feb 2024 – report submitted & reviewed
Skills: Project Management · Digital Communication Strategy · Digital Strategy · Over-the-Top Content (OTT) · Brand Development
Growth Strategy (Venture Capital)
- Funding (#venturecapital)
- supporting Project Partners: Practera, University of QLD
SUMMARY | standby | entry incomplete – further details pending
- Commisioned by: Wise Words Media
- Project Executive & Editor: Sean McIntyre
- Project Team / Report Authors: Aislinn Kim, Harshada Wani, Thu Ngan Nguyen, Zhe Huang
- Project partners: Practera, University of QLD
- Project completed: Sun 3 Dec 2023 – report submitted & reviewed
Skills: Project Management · Digital Communication Strategy · Digital Strategy · Over-the-Top Content (OTT) · Brand Development
Digital Growth Strategy (#OTT sector, #videocontent)
- #OTT #videocontent
- supporting Project Partners: Practera, University of NSW
SUMMARY | standby | entry incomplete – further details pending
- Commisioned by: Wise Words Media
- Project Executive & Editor: Sean McIntyre
- Project Team / Report Authors: Aislinn Kim, Harshada Wani, Thu Ngan Nguyen, Zhe Huang
- Project Team / Report Authors: SARAH BESSEMER (team leader), NAFIS SYED, JADON ONG, WEIYING, YUYAN CHEN
- Project partners: Practera, University of NSW
- Project completed: Sun 19 Nov 2023 – report submitted & reviewed
Skills: Project Management · Digital Communication Strategy · Digital Strategy · Over-the-Top Content (OTT) · Brand Development
READ MORE
LinkedIn – Wise Words Media | Project summaries
READ EVEN MORE
A-Leagues and Australia’s National Second Tier (NST)
The future is here for an ailing A-League but it’s not what was envisioned
Joey Lynch | The Guardian, Thu 25 Jan 2024
The APL’s new leaders say the A-Leagues’ future is ‘football-focused’ but will it be football as we know it?
The A-League is not in a good place.
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In truth, it hasn’t been for years now, existing more on the unrequited hope that it will be this new season, this new reform, or this new initiative that restores the glory days of 61,880 filling Stadium Australia for a Sydney derby. And yet the events of the past weeks make it feel like it’s sinking to some new circle of hell.
Three years after an “unbundling” process was completed and it took control of Australian top flight from Football Australia, the private Australian Professional Leagues (APL) moved to make redundant nearly half its workforce, commencing the latest in a long line of upheavals surrounding the league’s viability.
How the A-Leagues’ multimillion-dollar digital play blew up
Vince Rugari | The Age, JANUARY 26, 2024
It’s Australian soccer’s unanswerable question: how do you convert millions of people who play football at grassroots level, and watch European football obsessively, but don’t follow the A-Leagues?
The latest drama to consume Australian soccer is the result of another failed attempt by administrators to answer the sport’s unanswerable question: how do you convert the millions of people who play football at grassroots level, and watch European soccer obsessively, but don’t follow the A-Leagues?
KeepUp, the digital arm of the Australian Professional Leagues that was shut down last week amid a brutal culling of jobs at head office, was a big, bold blueprint to do exactly that.
Depending on who you ask, KeepUp was either an expensive, misguided folly that burned through millions of dollars for zero return, or an ambitious idea that was ahead of its time and still could have worked out.
The truth, as usual, is somewhere in the middle.
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