Podcasting video content | marketing / advertising for service-based SME’s
For marketers, content producers and advertisers the marketing function has evolved at rapid, almost overwhelming pace.
Any angle / level you care to look at, SME’s – even corporate marketers – are expected to be savvy specialist, generalists on the one hand while deeply industrious and knowledgeable in their skill-set across many different marketing silo’s.
Some welcome industry insights around production of podcasting video content if this is another area of marketing / advertising your service-based SME is considering.
Podcasts also make great FAST Channels content too
– especially if you’re looking to engage global audiences. Wise Words Media can assist with contacts and distribution strategies.
#podcaststudio #podcast #video #videoproduction #authority #content #melbourne #melbournestudio #podcasting #beassertive #marketing #SMEs #professionalservices #fastchannels #ott #distribution
a unique set of audio projects
1. PODCASTS – LISTEN! | A-Cast
2. radio play(s) – live events | in development
202? – COMING SOON (complete with SFX)
- PROJECT THIRTEEN | Mr & Mrs Moon – a live event radio play (complete with SFX)
- PROJECT FIFTEEN | CALLUMNY – a live event radio play (complete with SFX)
- PROJECT SEVENTEEN | The Pickup – a live event radio play (complete with SFX)
WISHLIST
- PROJECT NINE | LOUNGE THEATRE: Renee and Laura – a live event radio play (complete with SFX)
- PROJECT TEN | LOUNGE THEATRE: Michael and Paul – a live event radio play (complete with SFX)
Franchising, consulting, content licensing and distribution queries welcome.
3. A Fistful of Scripts MEETS the filmmakers | in development
Podcast Sector | experiencing rapid, exponential growth
Insights into why businesses across so many sectors are turning to podcasting to tell their story and augment existing communications strategies and marketing channels (ATL & BTL).
Media releases | Providing industry insights
ABC Announces One Million Dollar Podcasting Fund
Friday, September 8, 2017 — Michael Mason, Director of ABC Radio, today announced a one million dollar boost to the corporation’s podcast production aimed at supporting emerging community-based podcasters and extending the range and diversity of content.
Pocket Casts bought out by US public radio group NPR
February 18, 2019 — Pocket Casts, a beloved podcasting app that hails from Adelaide, was bought out by US public radio group NPR and its affiliated public radio stations in New York (WNYC) and Chicago (WBEZ), who are behind some of the audio format’s biggest hits, including true crime series Serial, and the serendipitous This American Life.
A Fistful of Scripts v2.audio (FFSv2)
Business model/concept for is designed to tap into this growth and market potential. Using existing market-tested creative content, creative industries contacts and rapidly diminishing tech costs, I launched into strategic research, planning and content production in mid-2016.
audio content | podcast: product development
Project goals and purpose | self-funded
Create library of audio content that can be packaged and marketed as
- Podcasts
- iTunes products
- radio plays
- audio books
Project | themes
- social inclusion
Project audience:
- iTunes
- Radio for the print handicapped
- Radio in general
- Podcast audiences
- English as a 2nd language students (ESL – TESOL & other)
- Arts sector and consumers of arts entertainment
MARKETS
- males, females – 10 to 75, children, multicultural arts victoria, non-profit sector – immigrants and refugees, online platforms, domestic and international video license, in-flight entertainment, planners and providers of in-flight entertainment programs, mental health industry, mental health professionals, government (state and federal), non-profit sector – aged care sector, addiction recovery agencies
GENRES
Adventure, Action, Children, Comedy, Drama, Young Adult Fiction, Family, Social Issues, Docufiction / mockumentary, Drama, Psycho-Drama, Short form, Comedy, Crime, Drama, Fantasy, Mystery, Thriller, Young Adult Fiction
DISTRIBUTION | of content
Audio Content – podcasts | iTunes, googlePlay, social media presence, customised content
personal
Various podcasts have attracted me as a listener:
- WTF with Marc Marron – ALFRED MOLINA
- EPISODE 999 – MARCH 4, 2019
- Alfred Molina was told early on that he was a “dreadful actor but a marvelous show off.”
- ‘love from Amy’ | soundcloud.com
content licensing and distribution – queries welcome
Wise Words Media | our brands
As the parent business entity, Wise Words Media is the operating and public-facing ‘umbrella brand’ for Callumny Films, FAST Channels Media, A Fistful of Scripts, A Fistful of Scripts v2.audio (podcast), #Project: Waterman (#webseries) and other creative projects (including podcasts) such as ‘this life’ content series, Lounge Theatre and ‘KIDS’ (or Games Before Hometime).
Brings to life the vision of creatives such as writers, directors and producers as well as clients. Our production vehicles are:
A Fistful of Flicks
We write ‘em. They make ‘em. We screen ‘em.
A Fistful of Scripts MEETS the filmmakers featuring…
We write ‘em. They make ‘em. You hear ‘em.
in development
Sean McIntyre established Wise Words Media in 2003, A Fistful of Scripts in Jul 2010, Callumny Films in 2014, the innovative podcast project A Fistful of Scripts v2.audio in Sept 2016, A Fistful of Flicks in Sept 2017 and A Fistful of Scripts MEETS the filmmakers, featuring… (in development) in Sept 2017.
Sean McIntyre is also co-founder / writer / producer at Jimmy Flinders Productions – Lounge Theatre (partner, established in Nov 2011) with co-founder / director / producer Marco Romero Rodriguez.
Wise Words Media | creative industries production house
our brands | Callumny Films, A Fistful of Scripts, A Fistful of Scripts v2.audio, A Fistful of Flicks, A Fistful of Scripts MEETS the filmmakers, featuring… (in development) and Jimmy Flinders Productions – Lounge Theatre