#FASTFACTS Tues 17 Feb 2026 |  More great insights shared by FAST Channels TV around topic of TV and streaming mix re: benefits for advertisers – FAST Channels Vs Traditional TV – ‘delivers the premium viewing experience advertisers depend on…’

The Future of FAST: What to expect from 2026

Wise Words Media strongly believes that small business stories deserve big screens –> cost effective targeting of your message to your audiences.

‘As viewing habits continue to evolve, one thing is increasingly clear: free ad-supported streaming TV (FAST) has become an essential part of how some audiences watch television today.

FAST may have started as a complement to subscription streaming, but it has quickly become a cornerstone of the modern TV experience – and a massively undervalued one at that. It offers viewers a familiar, lean‑back format filled with curated channels, live programming, and premium entertainment.

FAST Is Premium — Even If the Industry Hasn’t Treated It That Way 

For advertisers, this shift presents a major opportunity. FAST gives brands access to high-quality inventory at scale, reaching engaged audiences across screens while complementing traditional TV and streaming buys. And as FreeWheel’s latest report shows, the most important takeaway isn’t that FAST is “free” – it’s that it performs like premium TV,even if the industry hasn’t fully recognized it as such. And that perception gap is becoming one of the biggest inefficiencies in TV advertising today. The truth is simple – FAST has scaled faster than its reputation and the time has come to recalibrate how we view its role in the TV ecosystem’.